Change-friendly Leadership is a continuous loop of exploring and discovering.

The Best Selling Book: Change-Friendly Leadership: How to Transform Good Intentions into Great Performance is a simple affirmation that successful organizational change involves—requires in fact—the active, willful participation of the people affected by the change.

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Leadership does not require a title. Many people who provide the uplifting and encouraging influence of true leadership do so without authority or position. Change-Friendly leadership is not about ordering people around. It’s about engaging people’s heads, hearts, and hopes. Don’t diminish the importance of this by calling it “soft stuff.” Appropriate engagement of people is absolutely essential to success with all the “hard stuff” of organizational performance. And it must never end. There are brief stopping off points along the way, but it’s a journey, not a destination. Change-by-announcement, change-by-slogan, and certainly change-by-executive-decree are doomed to failure. Effective change requires genuinely engaging the brains of the people expected to embrace and even champion the new state of affairs. Effective change requires engaging people’s feelings—not merely making a business case for action, but making a compelling psychological case for action. Effective change requires engaging people’s earnest hopes. In this context, hope is not used as the verbal equivalent of crossing your fingers—“I hope my team wins the game.” In this book, hope is used to denote people’s heartfelt aspirations, their dreams, even their sense of self. Any change effort that ignores or pays mere lip service to that kind of engagement is destined for disappointment. In the change approach prescribed here, the Friendly Factor is not just a play on words. It is the very foundation for effectively engaging people’s heads, hearts, and hopes. Think-Friendly®, Talk-Friendly®, Trust-Friendly®, and Team-Friendly® form a relationship framework or operating system that brings out the best in people.

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Endorsements

  • stephen-r-covey

    “’Synergy’ means the whole is greater than the sum of the parts.  This book introduces a superior, synergistic product on a subject of immense importance.”

    - Stephen R. Covey

  • hyrum-smith

    "Fake Work is a seriously instructive book that illuminates the pitfalls of work that lacks authenticity. Peterson and Nielson explore the depth and breadth of a subtle yet intriguing phenomenon that plagues contemporary work-life. No one can afford to be without this book since it probes an issue central to continued productivity and success.” 

    Hyrum Smith
    Co-Founder, FranklinCovey, CEO Galileo

  • jack-zenger

    “At a time when most management literature rehashes the same old stuff, it is refreshing to be exposed to some fresh ideas with enormous practical relevance. Better yet the authors propose actionable cures for this silent disease of fake work that most business don’t recognize they have.” 

    Jack Zenger
    CEO of Zenger Folkman,
    coauthor of the bestselling The Extraordinary Leader

  • ken-blanchard"Brent Peterson and Gaylan Nielson bring to light a rarely examined activity that occurs daily in many organizations: Fake Work. Fake work wastes a precious resource—the time and talent of valuable employees. The authors underscore the problem—and solution pathways—with real-life examples that are at times disturbingly familiar. Read this book and get real!” 

    - Ken Blanchard
    coauthor of The One Minute Manager® and Great Leaders Grow

  • stephen-covey“Brent Peterson and Gaylan Nielson have delivered! Their intriguing book, Fake Work, powerfully diagnoses why most organizations and people are overworked and yet are underperforming, being trapped in the ‘thick of thin things.’ This book is filled with illuminating insight while at the same time being immensely practical and useful. Above all, it will forever change how you and your organization look at work—and better yet how real work is identified and done, and the results that follow.”

    Stephen M. R. Covey
    author of twelve New York Times bestseller The Speed of Trust

  • elliott-masie

    "Buzzing blackberries, compulsive emailing and deadly powerpoints are indicators that your workforce may be busy doing Fake Work. Let's refocus our work on the goals and strategies that really matter. Peterson & Nielson provide a clear pathway to Real Work!" 

    Elliott Masie
    Chair, The Learning CONSORTIUM

  • craig-swenson

    “After just a few pages Fake Work forced me to begin asking myself hard questions about my organization—and about my own work. We all want to think our work is real, important, and makes a difference. The truth is that much of it isn’t and doesn’t. The damage fake work does to our organizations is incalculable. Leaders who care passionately about both performance and people should pay close attention to this important book.” 

    Craig Swenson
    President, Argosy University 

  • stephen-krempl

    “Fake Work provides a different view of how to get people impacting their organizational goals and results. Using many simple but painfully true and recognizable stories, the book unravels the numerous issues organizations face around having ‘extremely busy and hardworking’ employees who may not, in many cases, be impacting the bottom line. The good news is Peterson and Nielson layout deceptively simple but effective steps to resolve this."

    Stephen Krempl
    President, Krempl Communications International

  • charles-hobbs

    “Fake Work takes the reader on a comprehensive journey to the central core of what causes low productivity in companies and other organizations. With captivating narrative the authors help us see how universally debilitating the problem is and how it can be fixed. This remarkable book, backed by years of research, is a how to do it road map leading to peak performance.” 

    Dr. Charles R. Hobbs
    President, Unified Power, LLC, and creator of the internationally
    acclaimed “Time Power Seminar” for Achieving High Productivity.

  • norm-smallwood

    "When I look around any organization, everyone is very busy, working very hard and staying very late to get work done. When I look at results, somehow there is a mismatch between all the work that is being done and the results that are attained. The simplicity of the concepts and applications in Fake Work will help any organization move from fake work to real work, thereby having all of their resources aligned to achieving the same goals. If you are looking for something that is practical and not just hype, take the time to read and apply these concepts.”

    Darryl Wee
    Chief Commercial Officer, Nestronics Ltd., Singapore

The Best-Selling Book

Fake Work: Why People Are Working Harder Than Ever but Accomplishing Less, and How to Fix the Problem.

Fake Work is about work, specifically, how to do work that is effective and that leads individuals and organizations to achieve results. The book is about helping smart people do great things – to do work that is real and makes a difference.

Learn More